Since co-founding B12 LOVE in 2013 with Dr. Shannon, his wife, Armando has been the driving force behind the company’s growth and innovation. With over 20 years of high-level experience in sales and marketing, including time with Fortune 500 companies, he has built B12 LOVE into a powerhouse within the Functional Medicine industry.
Armando’s strategic oversight spans across departments—from marketing and technology to operations and logistics. His ability to scale complex systems while maintaining focus on quality has been instrumental in expanding B12 LOVE’s reach, including the recent launch of Virtual Functional Medicine Consultations.
Armando has a deep commitment to creating world-class experiences for both B12 LOVE clients and team members. He believes that excellence in service and culture is the foundation for lasting success.
Despite his demanding role, Armando leads with heart. As a dedicated husband and hands-on father to four energetic boys, he’s an example of balance and intentional living. He credits B12 LOVE’s services and wellness philosophy for helping him maintain the stamina, mental clarity, and motivation to do it all—and then some.
You mentioned in your last interview that you and your wife, Dr. Shannon, founded B12 LOVE based on the effectiveness of vitamin B12 shots. B12 LOVE has grown into so much more. How has this expansion taken place?
“When we started B12 LOVE, our mission was simple: to make nutrient services accessible to everyone. Over the past decade of serving the Bay Area, that mission has grown. We’ve seen just how many people are searching for something deeper—support for longevity, answers to stubborn symptoms, and a path to real, lasting wellness.
Our vitamin injections and IV drips are still some of the best ways to get started with Functional Medicine. They’re safe, effective, and a great entry point for anyone looking to feel better. But here’s the thing—we’ve noticed that a lot of people are walking around in ‘good-enough’ health when they could be thriving in optimal health.
That’s what Dr. Shannon and I are really passionate about: helping people move beyond just getting by. We want to build a community of individuals who are energized, empowered, and truly thriving.”
You’ve recently announced the expansion of B12 LOVE through two new locations: one in Montclair Village and one in Pleasanton. Congratulations! What are you hoping to see from the opening of these two locations?
“First of all—thank you! We’re really excited about the launch of these two new locations. More than anything, what we’re looking forward to is growing our community. B12 LOVE was built on community, and it’s still the heart of everything we do.
We’ve been lucky to witness so many lives transformed just by making wellness a regular part of everyday life. With these new openings, we hope to expand that impact and reach even more people. At the end of the day, our goal is simple: to help as many people as possible feel better, live better, and thrive.”
June is Men’s Health month! Which services would you say are a must-try for the men in the B12 LOVE community?
“Honestly, I LOVE all of our nutrient IVs—you really can’t go wrong with any of them. That said, NAD+ is truly a game changer. If you’re looking for more energy, better focus, and increased stamina, it’s one of the best things you can do for your body. It can boost both your performance at the gym and your productivity at work, and just overall help you feel like your best self.
We also recently launched Testosterone Microdosing, which has been a huge hit. If you haven’t had your hormone levels tested yet, that’s the first step. If your testosterone is on the lower side, working with one of our providers to microdose can make a huge difference. Even a small dose can have a big impact on how you feel, think, and move through your day.”
What is your go-to supplement from B12 LOVE?
“I LOVE RevolutionPRO for its ability to balance my hormones. It helps me to stay energized, reduces stress, and supports adrenal function.”
Ready to try one of Armando’s favorite services?
Or give Armando’s go-to supplement. Try RevolutionPRO here.
